How to Publish your Horse Book (a guest post!)

Fiction or Non-Fiction, technical advice or heartwarming stories, many Equestrian Riders are also Equestrian Writers.  I believe we all have a story to tell about our growth and development as individuals through the experiences of horses, and we should share that valuable knowledge with others!

Writing more is one of my 2014 New Year Resolutions.  And while I love writing the posts on my blog, I would also love to branch into a more visceral realm of publishing, such as a book or an e-book.  I've created my table of contents for my first small info book on equine law and business- I just have to add that rather important part of filling in the content! If you have a similar resolution, first, just get started!   If you have some repute in your industry you may be courted by a publishing house, which can be fantastic; they have an advertising budget to allocate to you, offer guidance and support, and it can also be financially quite lucrative. But in case searching and possibly waiting for a traditional publisher is not for you, consider some of these tips by today's guest blogger, Jacqueline, of Lavender and White equestrian publishing, based in the U.K.

Why you shouldn’t pitch your book to a publisher

Maybe you have a wonderful idea for a novel or would like to share your knowledge in a non-fiction book. Writing a book is a fabulous way to promote your business by showing how knowledgeable you are about your area of expertise.
Up until fairly recently authors had very little choice when it came to publishing. There were two routes – either approach a publisher, or to self-publish. The latter seemed to be the domain of people who had written obscure works that no publisher would touch.
Fortunately the marketplace has changed and publishing via a company which specialises in helping independent authors has become a viable option for authors.

Traditional versus self/assisted publishing
  • The media love stories of authors being given huge advances. The reality is very different, advances are generally small and are offset against future sales of which the author earns 10% of the cover price.
  • When you eventually find a publisher to take your book, the process of producing it takes at least a year. They buy the rights to your book and will edit and design the cover to suit their budget and house style. All control is taken out of your hands.
Print on demand options as well as online e-book sellers have dramatically changed the publishing world.

Why give a publishing house your book and let them make all of the money out of it when you’ve put all of the hard work in? Publish independently and the whole selling price goes into your pocket.
  • With self or shared publishing, you have total control over the contents, design and appearance of the book.
  • Once you have finished the manuscript you can have a finished book; hardcover, paperback or e-book for sale within days

The choice is yours
  • Are you willing to gamble and hope you will earn a large advance from a publisher? Or is control of your manuscript and finances more important?
  • There is no reason why you shouldn’t be one of the lucky authors who get a multi-million advance – but equally, there is no reason why you can’t sell a million copies of your own book and earn the whole of the cover price.
A company specialising in working with independent authors will help

Sounds very simple, but all of the jobs the traditional publisher would do, such as editing, cover design and marketing will need to be professionally done.
  • The book market is very competitive.
  • Your book must be as good as it can possibly be.
  • It is vitally important your book is properly edited and presented. A poor book complete with editing and formatting errors will put off future readers.
  • A company who specialise in assisting independent authors will be able to help with promotion – vital for sales.
Oh! Did I mention Lavender and White Equestrian Publishing – we specialise in equestrian fiction and non-fiction and are always looking for authors and new writers to work with. Please contact us at

I can see the pros and cons to both forms of publishing, but if you decide to go the route of self-publishing, using a company to help you edit and promote your book seems invaluable. And the ease of self-publishing eviscerates excuses on the delay of getting your content written and published in 2014.

Have you resolved to publish a book or e-book in 2014?